Sharp turns like Cisco’s have a long history

CiscoIf Cisco announces its first blade servers on Monday, as expected, the news may well herald a major expansion of the dominant networking company’s business. But even though it’s the most hotly anticipated move in a long time for an IT vendor, this isn’t the first case of a company taking a big gamble on entering into a new business.

Potentially game-changing shifts have taken many forms, and none is directly comparable to Cisco’s plan or its historical context. But there are some lessons for Cisco in how those strategies have played out, according to industry analysts.

It may be hard to remember, but Intel didn’t make any chips for servers until the Pentium Pro was unveiled in 1995. The company had remained focused on PCs while giants such as IBM and Sun Microsystems built both the central computers that ran enterprise applications and the processors at the heart of those systems. PCs were used for some departmental functions such as printing, but they weren’t true servers. Leveraging its PC chip development resources and large-scale PC economics for server CPUs turned out to be a very good move for Intel and IT as a whole, spawning the industry-standard servers that dominate data centers today.

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Authentication with a twist

fujitsu_logoPeople mistrust fingerprint devices, mostly because they associate fingerprinting with criminal activity. The average citizen thinks that the fingerprint registration could be stolen and used to implicate them in a crime. It can’t, of course, but that doesn’t change their perception. The same problem faces facial scanning/recognition software which has been used (unsuccessfully) to identify wanted criminals at sporting events. Retina scanners simply scare people – they don’t want anything being shined into their eye. So what can we do?

The smart folks at Fujitsu have come up with a new system to read a biometric. It’s non-intrusive, isn’t likely to be featured at a crime scene on a TV series but does provide a unique signature with little effort on the user’s part.

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The stateful LAN: Layer 7 visibility and control

osi-layer-modelEnterprises have seen an explosion of new applications, devices and classes of users on their LANs, which makes it harder than ever for IT to ensure network performance, secure corporate assets and comply with regulations. In response, next-generation intelligent LAN switches are emerging that are designed to provide stateful, deep-packet inspection up through Layer 7, providing granular user- and application-level controls.

Other network devices that have already “moved up” the protocol stack include WAN-acceleration platforms and load-balancing switches. Now, by maintaining state information, intelligent switches can forward based on flows instead of packets. Advanced deep-packet inspection provides user identity and L7 application detail in classifying flows, enabling IT to apply access and QoS policies far beyond the virtual LAN/ACL controls that traditional L3/L4 switches support.

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Cisco Hosts Customer Webcast: Cisco Transforms the Data Center

Cisco will host a webcast presentation to discuss its strategy for transforming the data center.

Join John Chambers, chairman and chief executive officer, Cisco; Sue Bostrom, executive vice president and chief marketing officer; Rob Lloyd, executive vice president-designate of Worldwide Operations, and other Cisco executives for this online Internet event.

Date: Monday, March 16, 2009

Time: 10:30 a.m.-12:30 p.m. PT

To attend, register at: Cisco Transforms the Data Center

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