Cisco is predicting that the advent of 4G services will lead to an explosion of new video applications that will transform telecom service providers into what the company is dubbing “experience providers.”
Suraj Shetty, the vice president of marketing for the Cisco Worldwide Service Provider Marketing, said during an interview this week that companies’ investments in high-speed wireless broadband technologies such as WiMAX and Long Term Evolution (LTE) will make high-definition video streaming widely available on both fixed and mobile devices. The upshot of this, he said, is that telecom providers will move more into the cable companies’ traditional territory by offering more comprehensive video services, while the cable companies will offer improved voice and Internet options that will put them in position to better compete with the telcos.
“One thing that has been very clear from day one is that you could deliver high-definition video over a fiber or a DSL connection but it was never possible to deliver it over the air,” he said. “But when 4G comes along, whether it’s WiMAX or LTE, it opens up that possibility.”